SEFINA PANTBANK
UI/UX Design for a Digital Platform for Loans, Purchases and Valuations
Client: Sefina Pantbank
Art Direction: Linnea Härjerud, Bestis
UI/UX Design: Linnea Härjerud, Bestis
Below is a selection of design concepts from my work on Sefina Pantbank’s new customer app. Below the photos you can read more about the case.
The project included a complete interface and user experience for customers managing pawn loans, purchases and valuations. The images shown here represent only part of a much broader design process, including full user flows, interaction patterns and detailed interface concepts.
The challenge
As Art Director and UI/UX Designer, my task was to combine security, simplicity and a strong visual identity within one intuitive digital experience.
The app was designed for two main user groups: customers managing existing pawn loans, and customers purchasing items through Sefina’s stores or online channels.
The objective was to create a secure and seamless platform where users could manage important financial tasks with confidence, while still experiencing a service that felt approachable, contemporary and distinctly Sefina.
The user experience
A fast and secure login flow was a key part of the project, ensuring that the app felt both trustworthy and easy to access.
The interface was designed to make complex information feel clear and manageable. Strong hierarchy, intuitive navigation and clear status indicators helped users understand their loans, upcoming actions and available options without unnecessary friction.
The visual design was developed in line with Sefina Pantbank’s existing brand identity, creating a recognisable experience across both physical and digital touchpoints.
Key features
The app was designed to support several core services, including:
Digital valuations
Users could photograph an item and communicate directly with Sefina’s valuation specialists.
Integrated customer chat
A built-in chat function enabled fast and convenient communication.
Loan management
Customers could view, manage and make payments towards their pawn loans directly in the app.
Loan extensions and renewals
Users could extend or manage active loans without needing to visit a physical branch.
Purchase management
The platform also supported customers buying items through Sefina’s stores and online channels.
The result
My focus was to create a cohesive and engaging user experience where every function felt intuitive and every step in the journey felt connected.
The result was a digital platform that combined security, convenience and strong brand expression, making it easier for customers to manage loans, purchases and valuations within one clear and user-friendly experience.