CANON ON TOUR

Editorial Design for a National Campaign Magazine

Client: Canon
Art Direction & Editorial Design: Linnea Härjerud, Bestis

For Canon’s campaign Canon On Tour, I designed a magazine created to showcase Canon’s products, photographers, talks and events in an inspiring editorial format.

The challenge was to balance strong visual storytelling with clear product communication, allowing large-scale photography, interviews, technical information and campaign offers to coexist within one cohesive design system.

I developed the magazine’s layout, typography and visual hierarchy, creating a flexible editorial structure that could shift between expressive image-led spreads and more information-heavy product pages.

The result was a polished and engaging publication that brought together inspiration, expertise and product communication in a distinctly Canon-branded experience.