ADECCO DAYS 2016
Creative Concept, Event Identity & Experience Design
Client: Adecco
Creative Direction: Linnea Härjerud
Art Direction & Design: Linnea Härjerud
Agency: Louder Family
For Adecco’s annual company kick-off, I developed the creative concept and visual expression for a two-day event designed as a complete change of environment.
The experience began outdoors near Yasuragi in Nacka, where participants stayed in large tents surrounded by forest. The first day was built around a woodland theme, with activities, communal dining and a visual world inspired by trees, maps, nature and camp life.
On the second day, the setting shifted completely. Guests moved into Yasuragi for spa experiences, followed by a formal gala dinner, the Adecco Awards and a Japanese-inspired evening where everyone dressed in kimonos.
The concept
The event was designed as a journey between two contrasting worlds.
The first part was grounded, playful and close to nature. The second was refined, ceremonial and influenced by Japanese aesthetics.
My task was to create one cohesive identity that could hold both experiences together while still allowing each part of the event to have its own distinct mood.
The visual identity
I developed the event concept, art direction and graphic system across all printed materials and physical touchpoints.
The visual language combined wood grain, forest references and illustrative details with a warmer, more ceremonial expression for the evening programme.
The material included menus, programmes, signage, name tags, buffet signs, event graphics and other printed pieces used throughout the two-day experience.
I also worked with the event environment and styling to ensure that the printed communication felt integrated with the tents, dining areas, natural materials and later the Japanese-inspired gala setting.
The result
The event moved from camp life in the forest to spa, ceremony and celebration, creating a varied and memorable kick-off experience for Adecco’s employees.
Only a small part of the full production was documented, but the project included a much broader system of event materials, spatial applications and details designed to make the two-day concept feel coherent from beginning to end.