VÄDERHOLMEN FASTIGHETER: BROPORTEN & BRÄNNBACKEN
Brand Identity, Web Design & Marketing Materials
Client: Väderholmen Fastigheter
Creative Direction, Art Direction & Design: Linnea Härjerud, Bestis
When Väderholmen expanded into two new business areas: Broporten and Brännbacken, I was commissioned to create a shared visual identity that could bring the projects together while giving each one a distinct character.
Broporten was developed for businesses such as car dealerships, furniture retailers, hotels and restaurants, while Brännbacken focused on warehousing, logistics and industrial operations. Read more abour everything below the film and pictures!
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The challenge
The identity needed to work across different types of commercial developments and be flexible enough to grow with future projects.
It also had to communicate structure, accessibility and commercial potential while integrating naturally with the architecture and physical environments.
I worked closely with the architects throughout the process, ensuring that the visual language supported both the functionality and character of each development.
The identity
Through research and strategic workshops, I defined what the brands needed to communicate to their respective audiences.
I then developed a shared design system built around consistent typography, forms and graphic principles. Each business area was given its own distinctive colour to strengthen recognition, while a common contrast colour created cohesion across the wider Väderholmen portfolio.
The related logo designs were inspired by construction, mapping and site plans. The shape of each physical area became part of its visual identity, creating a direct connection between the brand and the place it represented.
From identity to application
I applied the new identity across both digital and printed communication, including:
A dedicated website
Sales brochures and property prospectuses
Marketing and presentation materials
The result was a cohesive and scalable identity system that clearly connected Broporten and Brännbacken to Väderholmen while allowing each development to stand confidently on its own.