WORLDLINE PAYMENT SOLUTIONS
Art Direction, Campaign Design, Infographics & Content Systems
Client: Worldline
Art Direction & Design: Linnea Härjerud
Over several years, I worked as Art Director for Worldline, a global provider of payment and transaction services.
My work spanned campaign websites, landing pages, infographics, long-form white papers, editorial content and branded environments. The challenge was often to translate complex subjects within payments, e-commerce and international expansion into communication that felt clear, credible and visually engaging.
Let’s watch some film
Making complexity easier to understand
Worldline operates in a highly technical and information-heavy industry.
A central part of my role was therefore to create structure and visual clarity: turning data, market insights and detailed payment information into content that could be understood quickly by business audiences across different countries.
I developed infographics and editorial systems that made large amounts of information easier to navigate without oversimplifying the subject matter.
Campaigns and digital experiences
I designed campaign pages and digital experiences for topics such as international e-commerce, payment solutions and expansion into new markets.
The visual communication needed to support lead generation while maintaining Worldline’s credibility as a global technology and financial-services partner.
This included building clear content hierarchies, shaping the visual storytelling and creating flexible design systems that could accommodate reports, statistics, forms, downloadable material and campaign messaging.
White papers and long-form content
I also designed a large number of extensive white papers and reports.
These projects required a careful balance between editorial readability, brand consistency and complex factual content. I developed layouts, visual hierarchies, charts and supporting graphics that helped readers move through detailed material in a clear and engaging way.
Due to confidentiality agreements, most of this work cannot be shown publicly.
Branded environments
My work for Worldline also extended into physical spaces.
I developed interior design concepts, environmental graphics and window applications for the company’s offices, translating the brand into a spatial experience.
This part of the project is also confidential and cannot be included in the portfolio.
The work shown here
The examples presented here represent only a small part of the full collaboration.
They include the few campaign pages and an infographic developed to communicate regional e-commerce and payment data in a more accessible visual format, i actually can show.
The whole project show my ability to move between digital design, editorial communication, data visualisation and physical brand environments while keeping a complex global brand clear, coherent and recognizable.